Outdoor Luxury Design is a celebration of alfresco.
Our purpose is to inspire others to live more gracefully and luxuriously. Images are selected from the world’s finest resources and design professionals; members of The Home Trust International.
“Connoisseurship is not about objects; it’s a process of thinking about and making distinctions among things. True connoisseurs … do not merely possess knowledge, like scholars. They possess a sixth sense called taste.”
Laurence Kanter Chief Curator,
Yale Department of the History of Art
Marketing technology is changing how high-end and luxury brands go to market. The impact of the internet, the demise of print, and the fragmentation of radio and television are profoundly changing how the affluent learn about new brands and shop. We are committed to providing advanced, affordable and effective marketing technology for our clients.
COVID caused substantial shifts in how consumers buy products, how they define value, how they digest advertising, what messages resonate and what causes a negative response. You don’t sell to the affluent; you fascinate and match values.
Where you’re seen, with whom you’re associated, and what you believe is as important as what you sell; certainly more important than price to the affluent. So is staying in front of best prospects – even when business is good.
The Home Trust’s commitment to successful innovative marketing, luxury as a business model, and market intelligence will help further secure your long term success.
“Luxury brands plant seeds.”
Outdoor Luxury Design and The Home Trust were founded by Chris Ramey www.affluentinsights.com. He’s spent the last 25 years helping high-end and luxury brands penetrate the market. His past clients range from many dozens of independent dealers in design/home to major luxury brands including The Ritz-Carlton and Silversea to Northern Trust and Lamborghini Automobili.
Ramey founded Outdoor Luxury Design to celebrate being outside. Precise Luxury Marketing provides innovative advanced marketing technologies and strategies so you can compete more effectively, efficiently, and profitably.