Grow beyond referrals
by introducing yourself to HNW families who are outside your orbit.
If Coke, Cartier and Chanel need to advertise, then perhaps you should too.
The luxury paradox is the brands that advertise the most are those that seemingly need to advertise the least. But, executives in luxury understand that each ad further drives brand desire and higher margins.
It’s how you eliminate having competition.
The classic luxury business model, rather than design or premium, will change who is attracted to your marketing, your margins, your growth and financial security, and how you’re perceived as a professional.
Grow beyond referrals
by introducing yourself to HNW families who are outside your orbit.
If Coke, Cartier and Chanel need to advertise, then perhaps you should too.
The luxury paradox is the brands that advertise the most are those that seemingly need to advertise the least. But, executives in luxury understand that each ad further drives brand desire and higher margins.
It’s how you eliminate having competition.
The classic luxury business model, rather than design or premium, will change who is attracted to your marketing, your margins, your growth and financial security, and how you’re perceived as a professional.
